The science of passion


Safer NFL?

Despite an onslaught of negative news linking football to concussions and injuries, American public remains strongly opposed to major rule changes that would reduce the violence of the game.

read press release
Americans Like Rough NFL 2016 Sports Purchases

If rule changes were made to make football safer, would you be more or less likely to watch?

read topline survey results
Why NFL Ratings Are Down
Football Beats Band
US Map

Parents and grandparents would prefer that their children and grandchildren play football rather than join the band.